Iran International
Nowruz is approaching with far less of its usual energy across Iran this year, as many families abandon long-standing New Year preparations while war, economic strain and an atmosphere of uncertainty dampen the festive mood.
Several Iranians told Iran International that familiar rituals that normally fill homes with activity in the weeks before the holiday have stalled.
“This year we did nothing,” Leila, a 38-year-old resident of Tehran, told Iran International. “We didn’t wash carpets and we didn’t do the house cleaning. Every year I would start from early February, but this year we are just looking at the sky, waiting for the fall of this regime.”
Nowruz, the Persian New Year marking the arrival of spring, has been celebrated for more than 3,000 years across Iran and parts of Central Asia and the Middle East.
The holiday usually falls on March 20 or 21 and begins nearly two weeks of family visits, meals and gatherings.
‘Shaking the house’
In most years, the weeks before Nowruz transform daily life across Iran. Families traditionally begin with Khaneh Tekaani, a deep spring cleaning whose name literally means “shaking the house.” Carpets are washed, cupboards reorganized and homes refreshed to symbolically welcome the new year.
Another essential ritual is planting Sabzeh — dishes of sprouting wheat, lentils or barley that represent renewal and rebirth and are later placed on the Haft-Seen table, the centerpiece of the celebration alongside candles, colored eggs, a mirror and often a red goldfish.
But this year, some residents say even modest traditions feel out of reach.
“Planting Sabzeh is something we Iranians do every year, but this year with all the news about war we completely forgot about it. God damn the Islamic Republic for ruining everything,” Kamran, a 42-year-old office worker in Hamedan, told Iran International.
‘No money, no mood’
Markets that normally bustle in the run-up to Nowruz — with families buying sweets for visiting relatives, decorative items for Haft-Seen tables and new clothes for children — have also been quieter this year, residents say.
Some cite the worsening economic situation as a key reason holiday traditions have faded.
“Every year despite inflation we bought at least a few things,” said Golnaz, a 35-year-old shop owner in Karaj. “But this year we had neither the money nor the mood. We are waiting for that final moment.”
Golnaz described how rising prices have weighed heavily on households and small businesses.
“Even if we wanted to prepare and had the energy, prices are so high we simply cannot afford it. Everything has become several times more expensive. I run a small cosmetics shop and this month I have not even earned the rent for the store,” she said.
Her husband, who drives for a ride-hailing service, is working less frequently amid fears of bombings and falling demand as more people stay home.
‘No ordinary time’
On social media, many Iranians say the emotional tone of the season has shifted sharply compared with previous years.
“If things were normal, I should be excited for next week and finishing my preparations. The scent of night-blooming flowers would be filling the house and the holiday sweets would already be in the refrigerator,” one user wrote.
Another reflected on the contrast with childhood memories: “What burns me is that it is the New Year season. People should now have the mood of buying for the holiday and welcoming the new year in Iran. I remember how excited I was as a child. But those feelings slowly died inside me.”
For generations, the approach of Nowruz has filled Iranian homes with cleaning, cooking and preparations symbolizing renewal. This year, residents say those rituals — once a nationwide signal of spring’s arrival — have been overshadowed by war, rising prices and uncertainty about what the new year will bring.
Iranian authorities have issued stark warnings ahead of Chaharshanbeh Suri as officials point to what they describe as wartime conditions and the risk of unrest.
Police commander Ahmadreza Radan said this year’s celebrations come under “different circumstances,” adding that the country is effectively in a state of war and that emergency and medical services are on high alert.
He warned that adversaries could exploit the night’s gatherings, saying there is a possibility that “agents” could blend into crowds celebrating the festival and trigger incidents or casualties to inflame the situation.
In a separate notice, the Intelligence Ministry urged citizens to remain vigilant, claiming that “a small number of Israeli soldiers” may attempt sabotage during the festivities and calling on people to report suspicious activity.
The messaging has been reinforced by a broader security buildup. Reports indicate increased coordination among police, intelligence, and judicial bodies, alongside threats of decisive action against what officials describe as dangerous behavior.
In some areas, people have been encouraged to hold events in mosques and controlled spaces rather than in the streets.
Contest over public space, culture and control
Yet Chaharshanbeh Suri has rarely stayed contained.
Celebrated on the eve of the last Wednesday before Nowruz, the festival – marked by bonfires, fireworks, and the ritual of jumping over flames – predates Islam and has endured for centuries. In recent years, it has taken on an added meaning, evolving into one of the few nights when large numbers of people gather spontaneously in public spaces.
That scale has made it difficult to control. It has also turned the festival into a recurring flashpoint.
Last year, crowds across multiple cities poured into the streets despite heavy security presence. Clashes broke out in several areas, leaving at least 19 dead and thousands injured. Videos showed bonfires lighting up neighborhoods as music, chanting, and fireworks filled the air.
In earlier years, the night has gone further, with young people using firecrackers and homemade devices to confront security forces, chanting slogans, and in some cases burning photos of late Supreme Leader Ali Khamenei.
The pattern has become familiar: warnings ahead of the night, followed by mass turnout, and then confrontation.
This year, however, the backdrop is markedly different.
Iran is in the midst of an escalating conflict, with the United States and Israel striking targets linked to military and security structures. A strike announced on Tuesday killed the IRGC Basij commander Gholamreza Soleimani, a key figure in crowd control and repression.
Against that backdrop, officials have framed the festival not only as a safety concern but as a potential security threat.
‘A symbol of resilience’
Exiled Prince Reza Pahlavi, in an interview with Iran International earlier this week, said the festival carries a deeper meaning beyond tradition.
“When we celebrate Chaharshanbeh Suri today, it is not only to preserve our culture,” he said. “It is a powerful message to those who have always tried to erase our identity… an opportunity to show that we exist – to ourselves and to the world.”
He also pointed to a broader generational shift, saying: “Today everyone has reached the conclusion that a secular system is needed… a system built on ideology has, from the beginning, imposed discrimination on society.”
At the same time, he framed the preservation of cultural traditions as central to Iran’s resilience, adding that the country has endured “because of the courage of its people and the preservation of Iranian culture.”
His call to mark the night has been echoed among parts of the diaspora, including appeals for gatherings outside Iranian embassies, while inside the country officials have warned that participation could carry consequences.
The tension between these two narratives – celebration and control – is not new.
As analyst Morad Vaisi has noted, the confrontation over festivals like Nowruz and Chaharshanbeh Suri reflects a deeper struggle.
These traditions, he wrote, have endured not because of official backing, but because of people’s resistance to cultural pressure, becoming a symbol of identity and continuity beyond political systems.
Each year that people gather despite restrictions, the act itself sends a message that Iran’s cultural life extends beyond those in power.
That dynamic is expected to be on full display again tonight.
But this year, the familiar sounds of celebration will unfold alongside something heavier: a country under bombardment, a heightened security presence, and warnings that frame even small gatherings as a potential threat.
In past years, Chaharshanbeh Suri has often blurred the line between festivity and confrontation.
As darkness falls, that line may once again be tested – raising expectations of large turnouts, and concern that the night could end, as it has before, with violence and more lives lost.